Lee Public Relations

Experts At The Table: EDA's Next Challenges in System-Level Design 3/31, 4/15/2011
Part 1, Part 2, Video

Experts At The Table:
3D Stacking in Semiconductor Manufacturing & Design 2/14, 25 and 3/14/2011
Part 1, Part 2, Part 3

Experts At The Table: Concurrent Design in Low-Power Engineering 2/10, 18, 25/2011
Part 1, Part 2, Part 3

DesignCon panel mulls over delayed design skeds in EE Times 2/1/2011
"At DesignCon here a panel of four designers from Broadcom, Nvidia, Netlogic, and Juniper Networks, agreed that designs need to meet different 'good enough' specs for different markets."

Soft IP quality - who owns it? in Chip Design 1/27/2011
"…IP quality is really owned by all major constituencies in the semiconductor supply chain, including IP vendors, chip and system companies, foundries and EDA vendors."

So you're an EDA vendor. It's tough. Three companies earn most of the industry's revenue, and the rest fight over a tiny piece of the pie. You've got to show industry influencers how your tools and technology make a difference to your users.
Success depends on three things: Excellent technology, good management, and a differentiated media story. Since 1991, Lee Public Relations has crafted the media stories that have helped EDA companies climb to their next notch, whether it's getting acquired or going public.

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